Branding: Difference between revisions

Latest revision as of 00:55, 17 April 2019

diaspora* (and some alternate spellings, see below) is a registered trademark to avoid abuse by using the name for similar projects that may create confusion. The exact terms cannot be provided here since this is a complex legal topic, but here are some guidelines.

You are free to use the diaspora* logo and its wordmarks...

... if you are describing the software. That may be, for example, in your pods assets ("this is based on diaspora*"), in your terms of service, etc.
... in any publication related to the project. This can, for example, be a blog article, a social media post, a YouTube video, etc.
... for creating and publishing marketing materials for promoting the project or your instance, as long as you do not benefit financially in any way.

In any case, you are not allowed to use the logo and the wordmark for...

... "anything that involves money", with the exclusion of donation campaigns raised for running and maintaining a pod. This includes the public sale of t-shirts or stickers (you are, however, fine if you want to print some stickers for yourself). If you want to raise donations for the project, please get in touch with the project team first.
... for any distributed social network project that is not based on our software. If you fork diaspora* into a different project, you are fine to do so (in respect with the license terms), but you have to choose a different name.

If in doubt, please write an email to team@diasporafoundation.org and we will help you figure things out.

Using the diaspora* brand

We use the Roboto font in bold or Helvetica font.
diaspora* can be used lower-cased or upper-cased but all the letters should be the same: diaspora* is preferred, DIASPORA* is valid, Diaspora* or DiAsPoRa* are not.
You are encouraged to systematically add the * after diaspora*. * can be used itself as the brand.

Here are some images you can use:

Roboto - PNG file

Roboto - SVG file

Helvetica

Asterisk logo

Asterisk - large

Asterisk - SVG

Hand-drawn artwork

Hand-drawn artwork (SVG)

Seed ball logo

Waithalion

Banner

You can find many more images by the community on the logos, icons and visual_art page.

@@ Line 1: / Line 1: @@
-Here are the rules if you plan to re-use the diaspora brand for your pod, in blog posts / articles or external tools.
+'''diaspora*''' (and some alternate spellings, see below) is a registered trademark to avoid abuse by using the name for similar projects that may create confusion. The exact terms cannot be provided here since this is a complex legal topic, but here are some guidelines.
+You are free to use the diaspora* logo and its wordmarks...
+* ... if you are describing the software. That may be, for example, in your pods assets ("this is based on diaspora*"), in your terms of service, etc.
+* ... in any publication related to the project. This can, for example, be a blog article, a social media post, a YouTube video, etc.
+* ... for creating and publishing marketing materials for promoting the project or your instance, as long as you do not benefit financially in any way.
+In any case, you are '''not allowed''' to use the logo and the wordmark for...
+* ... ''"anything that involves money"'', with the exclusion of donation campaigns raised for running and maintaining a pod. This includes the public sale of t-shirts or stickers (you are, however, fine if you want to print some stickers for yourself). If you want to raise donations for the project, please get in touch with the project team first.
+* ... for any distributed social network project that is not based on our software. If you fork diaspora* into a different project, you are fine to do so (in respect with the license terms), but you have to choose a different name.
+If in doubt, please write an email to [mailto:team@diasporafoundation.org team@diasporafoundation.org] and we will help you figure things out.
+===Using the diaspora* brand===
 * We use the Roboto font in bold or Helvetica font.
 * diaspora* can be used lower-cased or upper-cased but '''all the letters should be the same''': diaspora* is preferred, DIASPORA* is valid, Diaspora* or DiAsPoRa* are not.
 * You are encouraged to systematically add the * after diaspora*. * can be used itself as the brand.
 Here are some images you can use:
-'''Roboto'''
+'''Roboto - PNG file'''
 [[File:Diaspora-logo-roboto.png]]
-'''Roboto - large version'''
+'''Roboto - SVG file'''
-[[File:Diaspora-logo-large.png]]
+[[File:Diaspora_logo_roboto.svg]]
 '''Helvetica'''
@@ Line 28: / Line 41: @@
 [[File:Diaspora-asterisk-large.png]]
+'''Asterisk - SVG'''
+[[File:Diaspora-asterisk.svg]]
 '''Hand-drawn artwork'''
@@ Line 33: / Line 50: @@
 [[File:Diaspora-logo2.png]]
-You can find many more images by the community on the [Logos, icons and visual art] page.
+'''Hand-drawn artwork (SVG)'''
+[[File:Diaspora-hand-drawn.svg]]
+'''Seed ball logo'''
+[[File:Seed-ball-logo.svg]]
+'''Waithalion'''
+[[File:Waithalion.svg]]
+'''Banner'''
+[[File:diaspora-banner.png]]
+You can find many more images by the community on the [[Logos,_icons_and_visual_art|logos, icons and visual_art]] page.
 [[Category:Icons]]
 [[Category:Outreach]]
 [[Category:Community]]
+[[Category:Guidelines]]